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VIVO retains IPL title sponsorship in massive deal

Mobile manufacturer VIVO retained the Indian Premier League’s (IPL) title sponsorship for the next five years with a whopping Rs 2,199 crore bid (A$ 400million), a mammoth 554 per cent more than the previous contract.

“The premium global smartphone manufacturer bid Rs. 2199 crore, which is a 554 per cent increase over the previous contract.

In the coming five IPL seasons [2018 - 2022], Vivo and IPL will have extensive cooperation in terms of sports events, on ground activations and marketing campaigns,” the BCCI said in a statement.

The annual breakup of the deal works out to be nearly Rs 440 crore a year.

Last month, the BCCI invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022. VIVO had held the title rights for the 2016 and 2017 seasons. That deal was pegged at an estimated Rs 100 crore a year.

IPL chairman Rajeev Shukla said, “We are delighted to have VIVO joining us once again as the title sponsor for IPL for next five years.

The association with VIVO has been great for the past two seasons and I am sure they will continue to make it bigger and better.”

For the renewed contract, VIVO beat another mobile manufacturer Oppo, which had reportedly bid Rs 1430 crore.

VIVO had taken over from soft drink giants Pepsi in 2014 -15. “VIVO as a brand has carved its niche and legacy in the market. We are extremely glad to have VIVO as the title sponsor and look forward to an enriching affiliation for both stakeholders,” BCCI acting president C.K. Khanna said.

“We received an overwhelming response for the title sponsorship rights and we are glad to have VIVO back on board. It is a renewal of a fruitful relationship with the brand that will extend for the next five years,” said acting secretary Amitabh Choudhary.

Pepsi claimed the rights in 2013, bidding Rs 396 crore for five years. The company had taken over from real estate group DLF, which was the tournament’s maiden title sponsor from 2008 to 2012.

Meanwhile, two South African businessmen, two IPL franchises, two PSL franchises, and representatives from Hong Kong and Dubai were unveiled as the owners of the eight teams in South Africa's T20 Global League.

International buyers own three-quarters of the franchises with the biggest name being Shah Rukh Khan.

The Bollywood superstar added to his Knight Riders brand with the purchase of the Cape Town franchise to add to teams in Kolkata and Trinidad.

There was also a second IPL influence. The Delhi Daredevils' holding company GMR sports bought the Johannesburg franchise.

The two South Africanowned franchises are based in Pretoria and Stellenbosch and run by South African businessman Osman Osman, who owns a lifestyle brand, and Brimstone, a company owned by Mushtaq Brey.

Two PSL owners, Fawad Rana of the Lahore Qalandars, and Javed Afridi from the Peshawar Zalmi, bought franchises in Durban and Benoni respectively while the Bloemfontein franchise was bought by Hong Kong's Sushil Kumar and the Port Elizabeth team by Dubai's Ajay Sethi.

Both have previous involvement in cricket, Kumar owns a Hong Kong franchise while Sethi is involved at Channel 2 in the UAE.

Despite no Indian players being available for the tournament, its overlap with the BPL, the chances of Australian players being scant given the clash with their summer and the ECB's refusal for Eoin Morgan and Jason Roy to attend the launch, CSA president Chris Nenzani was hopeful the competition would receive global support.

"We thank all other cricket boards and we hope that they will support this venture in the manner that we have helped and supported their leagues. We hope they will help us to make it a success," he said.

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